For a marketing class project, I conceptualized and developed "Shrooq," an innovative sunscreen product tailored specifically for the Emirati clientele. Recognizing the unique climatic challenges and cultural preferences of the UAE, Shrooq is designed to offer superior skin protection and hydration, utilizing locally sourced, natural ingredients that resonate with Emirati traditions and sustainability values. This product stands out by blending traditional herbal knowledge with cutting-edge skincare technology, ensuring a luxurious, effective skincare experience. The development process involved extensive market research, ingredient selection, and formulation testing to ensure that Shrooq meets the high standards and specific needs of its target audience. The project not only demonstrated my ability to innovate within the competitive skincare market but also highlighted my skills in culturally sensitive product development and strategic marketing.