In a personal project for the floristry brand Goshá, I had the opportunity to curate a bespoke collection of greeting cards. These cards were meticulously designed to accompany the exquisite flowers sent by Goshá's clientele. My creative process was deeply rooted in reflecting the brand's core values—poetry, synergy, flow, opulence, elegance, conversations, and love—through every element of the card designs. Utilizing a palette inspired by Goshá's floral arrangements, the cards feature motifs that echo the natural beauty and sophistication of their bouquets. The final collection is a harmonious blend of contemporary design and classic charm, ensuring that each greeting card enhances the emotional impact of Goshá's floral gifts, making every occasion memorable. This project not only captured and translated a brand's essence into tangible designs but also reinforced the importance of thoughtful, complementary accessories in elevating the overall customer experience.