For this project, I developed a comprehensive brand guide and logo design for SABIC, a leading Saudi-based chemical conglomerate, in collaboration with HHI. This partnership marks a pivotal initiative focused on creating circular polymers from recycled plastic bottles collected from the ocean. The reimagined logo and brand identity are crafted to embody the essence of sustainability, innovation, and global stewardship. The design concept intertwines elements of the aquatic ecosystem and the chemical process used, symbolizing the transformative journey from waste to valuable resources. This visual identity is tailored to resonate with major industry sectors worldwide—automotive and transportation, healthcare, appliances, and consumer goods—emphasizing the initiative's vast potential to revive our planet. Through this brand guide, we've established a cohesive visual and communicative framework that encapsulates the initiative's commitment to tackling environmental, economic, and social challenges, paving the way for a sustainable future.